The best early October Prime Day TV deals, according to our experts: Shop our top picks this weekend

Written on 10/03/2026
Here are the best early Prime Day TV deals to shop on Samsung, Toshiba, Roku, Amazon, and more ahead of the Oct. 6 sale.The 55-inch Amazon Ember and 65-inch Samsung S90H smart TVs on a pastel pink and purple background
The best early October Prime Day TV deals:
Best budget TV deal
Amazon Ember 55-inch 4-Series 4K TV
$279.99(save $180)
Amazon Ember 55-inch 4-Series 4K TV
Best art TV deal
Amazon Ember 55-inch Artline QLED 4K TV
$499.99(save $400)
Amazon Ember Artline TV
Best QLED TV Deal
The Toshiba 65-inch G700 Series ArtVision 4K QLED Smart Fire TV
$1097.99(save $200)
The Toshiba 65-inch G700 Series ArtVision 4K QLED Smart Fire TV on a white background
Best Roku TV deal
Roku 65-inch Plus Series QLED 4K TV
$449.99(save $200)
Roku Plus Series tV
Best small TV deal
Amazon Ember 43-inch 4-Series 4K TV
$199.99(save $130)
Amazon Ember 55-inch 4-Series 4K TV
Best OLED TV deal
Samsung 65-inch S90H OLED 4K TV
$1,697.99(save $1,002)
Samsung S90H OLED TV

October Prime Day is almost here, and Amazon’s TV deals have been coming in hot and fast. Prime Big Deal Days officially runs from Oct. 6 through Oct. 7, but some major discounts have landed early on TVs from Samsung, Toshiba, Roku, Amazon, and more.

Along with all the other amazing tech deals we've seen so far, this is an especially good time to shop for a new TV, as plenty of 2026 models have now been around long enough to start seeing serious price cuts. We’ve rounded up the best early October Prime Day TV deals you can shop right now, from budget-friendly options under $500 to premium OLED and QLED models. However, be sure to keep checking back as the sale gets closer, because we’ll be updating this page with the latest offers.

Best budget TV deal

Amazon Ember 55-inch 4-Series 4K TV
Credit: Amazon
Amazon Ember 55-inch 4-Series 4K TV
$279.99 at Amazon
$459.99 Save $180

Why we like it

As much as we might drool over Sony's new flagship Bravia 7 II True RGB TV, when it comes time to actually add a TV to our shopping cart, we often have to lower our expectations. The good news: TVs are among the few tech products that have gotten cheaper over the past five years, and even budget TVs offer fairly impressive displays and sound.

The Amazon Ember 4-Series is a good starter TV if you're on a budget, and that's why it's one of the best October Prime Day TV deals we've found so far. Despite clocking in at under $300, this 55-inch TV has a 4K HDR10+ display, WiFi 6 support, a speedy quad-core processor, and doubles as an Alexa smart speaker. If you're already in the Amazon ecosystem and OLEDs aren't in your budget, don't overthink this one.

Best OLED TV deal

Samsung S90H OLED TV
Credit: Samsung
Samsung 65-inch C6 OLED 4K TV
$1,697.99 at Amazon
$1,897.99 Save $200

Why we like it

Combining immersive deep blacks and the contrast known to come from Glare Flare OLED technology, the Samsung S90H is another great Prime Day bargain if making the jump to an OLED TV has been on your radar — now only $1,697.77.

Its selling point is the NQ4 AI Gen3 Processor, which uses 128 neural networks to enhance picture and sound, while 4K AI Upscaling Pro sharpens lower-resolution content. Gamers also get unique benefits thanks to the Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro support for smoother, lower-latency play.

Best QLED TV deal

The Toshiba 65-inch G700 Series ArtVision 4K QLED Smart Fire TV on a white background
Credit: Toshiba

Why we like it

The Toshiba G700 combines the punchy color of a QLED with the especially stylish design you'd normally expect from an art TV. Its anti-glare screen and included White Oak frame help it blend into your living room, while the Ambient Mode can cycle through more than 3,000 free artworks when you're not watching.

Plus, when it comes to specs, you get a native 165Hz refresh rate for smoother gaming and sports, REGZA Engine ZRi picture processing, DTS Virtual:X, and Fire TV built in. Now at $1,097.99, this 65-inch model is at its lowest-ever price ahead of Amazon's Prime Day — confirmed with price tracker camelcamelcamel.

Best art TV deal

Amazon Ember Artline TV
Credit: Amazon
Amazon Ember 55-inch Artline QLED 4K TV
$499.99 at Amazon
$899.99 Save $400

Why we like it

If you want an aesthetic TV that doubles as artwork on your wall, but don't quite have the budget for Samsung's The Frame, Amazon's new Ember Artline TVs are a solid alternative. The 55-inch model is on sale for less than $500 ahead of Prime Big Deal Days, which is 44% off and its best price on record. While Amazon's art TV isn't quite as impressive in the specs department as Samsung's, it does offer a free art gallery and a wide selection of frame options at no extra cost. It's not our top pick at full price, but at $400 off? It's hard to pass up.

Best Roku TV deal

Roku Plus Series tV
Credit: Roku
Roku 65-inch Plus Series QLED 4K TV
$449.99 at Amazon
$649.99 Save $200

Why we like it

Not everyone is a fan of the Fire TV ecosystem, and we get it. I'm a Roku fan, and this deal on the 65-inch Roku Plus Series TV shaves $200 off ahead of October Prime Day. While I do think we could see an even better price as the official sale nears, this is still a solid discount that puts a 65-inch Mini-LED QLED in your living room for less than $500. Mini-LED backlighting and local dimming enable finer tuning of the bright, detailed 4K QLED display. It also features Dolby Atmos sound, Roku Smart Picture, and a delightfully simple interface.

More early October Prime Day TV deals

Under 50-inch TV deals

50 to 55-inch TV deals

65-inch TV deals

75-inch TV deals

80 to 85-inch TV deals

Over 85-inch TV deals