Amazon is running its sixth annual Holiday Beauty Event now through Nov. 1. The two-week sale is a chance to stock up on some highly giftable hair care tools, skincare items, grooming products, cosmetics, and fragrances before the mayhem of the Black Friday season.
According to a company press release, the Holiday Beauty Event features "thousands" of discounts and includes rotating "flash deals" that are only available for a limited time. After spending a few hours poring over the deals myself, I've rounded up a list of the 31 best below.
As things stand, my top four picks involve a year-round low on a limited-edition Dyson hair dryer, a BOGO deal on some Philips Sonicare toothbrushes, a 20% discount on a men's grooming staple, and a stocking-ready beauty Advent calendar that's never been on sale before.
Best hair tool deal
$449.99 Save $77.50
Dyson's oft-imitated Supersonic hair dryer has five attachments, three speed settings, and four heat settings that max out around 221 degrees Fahrenheit to avoid damaging your hair. This "Nural" model is a newer variant with sensors that lower its temperature when it's close to your scalp. It can also remember your preferred settings for different attachments. The special-edition "strawberry bronze/blush pink" model is on sale for $372.49 (or 17% off), which is its lowest price of the year so far; it was only $30 cheaper last Black Friday.
More hair dryer and multistyler deals
Conair Travel Hair Dryer — $18.59
$29.99(save $11.40)Revlon One-Step Root Booster Round Brush Hair Dryer and Styler — $38.49
$54.99(save $16.50)Wavytalk Blowout Boost 1.5-inch Thermal Brush — $47.48
$69(save $21.52)Wavytalk Steamlift Pro Steam Thermal Brush — $89.97
$129(save $39.03)Shark FlexStyle Air Multi-Styler & Drying System (Mocha Silver) — $229.99
$299.99(save $70)Dyson Airwrap i.d. Multi-Styler + Chitosan Bundle — $534.49
$709.99(save $175.50)
Hair straightener deals
Chi 1-inch Original Ceramic Hair Straightener — $39.57
$100(save $60.43)Wavytalk Steam Sesh Hair Straightener — $56.90
$79(save $22.10)BaBylissPro Porcelain Ceramic 1.5-inch Hair Straightener — $67.49
$89.99(save $22.50)Wavytalk Steamline Pro Steam Hair Straightener Brush — $63.82
$99(save $35.18)BabylissPro Nano Titanium 1-inch Ultra-Thin Hair Straightener — $125.99
$179.99(save $54)Dyson Airstrait Straightener + Omega Bundle — $427.74
$554.99(save $127.25)
Curling iron deals
Wavytalk Cool Curl Pencil Curling Iron for Short Hair — $45.57
$69(save $23.43)Wavytalk Multi Curl 5-in-1 Curling Wand Set — $47.98
$69(save $21.02)Chi 1-inch Spin N Curl Ceramic Rotating Curling Iron — $70
$131(save $61)
Best electric toothbrush deal
$399.99 Save $200.06
This smart electric toothbrush from Philips Sonicare's premium DiamondClean line has four adjustable cleaning modes and an optic sensor that tells you if you're brushing too hard. Plus, it comes with a travel case. During its Holiday Beauty Event, Amazon is selling a two-pack of them for half off its usual price of $399.99. Get one for you and one for your partner or roommate for only $199.93 — a new all-time low.
More electric toothbrush deals
Philips Sonicare 4100 Rechargeable Electric Toothbrush — $45.96
$55.99(save $10.03)Philips Sonicare 5300 Rechargeable Electric Toothbrush — $74.96
$109.96(save $35)Philips Sonicare 7300 Rechargeable Electric Toothbrush — $139.96
$199.99(save $60.03)
Electric flosser deals
Waterpik Cordless Pulse 3100 Portable Water Flosser — $34.95
$49.99(save $10.04)Waterpik Promax Countertop Water Flosser — $119.99
$149.99(save $30)
Best men's grooming deal
$25 Save $5.01
Mashable tech editor Timothy Beck Werth tells me that Gilette's razors are a lot of guys' go-tos. They're a bit pricey, so it's worth waiting for them to go on sale — like they are right now. For the most savings (a full 20% off), opt for this bundle that includes one handle and four spare blades.
FYI: Select men's grooming products will be on sale for up to 35% off as part of flash deals on Oct. 25 and 26.
More men's grooming deals
Philips Norelco OneBlade 360 — $29.96
$39.99(save $10.03)Philips Norelco Body Groomer 7000 — $79.96
$99.99(save $20.03)Philips Norelco i9000 Electric Shaver — $164.96
$209.96(save $45)Braun Series 7 Electric Shaver — $179.99
$209.99(save $30)
Best beauty Advent calendar deal
$50 Save $5
Real Techniques' brushes and sponges are some of the best drugstore makeup tools you can buy — I've used the former for as long as I've worn makeup. This limited-edition Advent calendar, now on sale for the first time ever, comes with over two dozen different RT tools in matching shades of blue. It would make a cute gift for a teenager who's just starting to play around with makeup.
More beauty Advent calendar deals
Revolution Makeup 2025 Advent Calendar — $27.29
$65(save $37.71)Conair Advent Calendar — $41.49
$49.99(save $8.50)Dr. Barbara Sturm Advent Calendar 2025 — $448
$560(save $112)