Black Friday falls on Nov. 28 this year, but that doesn't mean you need to wait until after pumpkin pie to shop. Amazon's official Black Friday sale is already underway, and we're seeing a bunch of epic deals. Some of our favorite products from Bose, Apple, Anker, and Lego are on sale, in addition to Amazon devices like Kindles and the Echo lineup. Shopping early means you get to relax during the hustle of the holiday shopping season. Plus, buying in November likely means everything will arrive with plenty of time to get wrapped.
Amazon has dropped prices on many seasonal must-haves, including some of our favorite gifts for 2025. Some are even back down at all-time low prices that match what we saw during October Prime Day or even cheaper.
Check back here as we continue to update this page with new sale info and fresh product drops. It's also worth checking out Black Friday sales at competing retailers like Target, Best Buy, and Walmart to make sure you're getting the best deal. Another insider shopping tip is to do a few seconds of researching price history. Mashable's favorite Amazon price tracker, camelcamelcamel, will let you know if the deal you're seeing is actually worth snatching up.
Best Amazon Black Friday Apple deal
$179 Save $69.01
Why we like it
Apple deals are going hard this Black Friday. The Apple AirPods 4 with ANC are sitting at a record-low price at Amazon of $109.99. These are an upgraded model of the entry-level AirPods that earned a coveted Mashable Choice Award. They come with great active noise cancellation, a snug but comfortable fit, and a great price.
More Black Friday Apple deals at Amazon
Apple AirTag — $17.97
$29(save $11.03)Apple AirTag (4-pack) — $64.98
$99(save $34.02)Apple Mac mini (M4, 16GB RAM, 256GB SSD) — $479
$599(save $120)Apple iPad Pro (M5, 11 inch) — $924
$999(save $75)Apple MacBook Pro, 14-inch (M5, 16GB RAM, 512GB SSD) — $1,444
$1,599(save $155)
Best Lego deal
$44.99 Save $18.00
Why we like it
Lego makes for some of the most wonderful gifts, and it's also a great activity for quality time with friends or family. Fitting for the season, the Lego Christmas Tree is on sale at Amazon for a record-low price of $26.99, marked down from $44.99. This Lego set could make for a great gift or a fun way for kids to have their own tree this year.
More early Black Friday Lego deals
Lego Disney and Pixar Up House — $30.39
$59.99(save $29.60)Lego Disney Frozen Advent Calendar 2025 — $30.79
$44.99(save $14.20)Lego Christmas Table Decoration — $34.44
$39.99(save $5.55)Lego Icons Dried Flower Centerpiece — $34.99
$49.99(save $15)Lego Harry Potter Mandrake Figure & Pot Plant — $40.99
$69.99(save $20)Lego Creator 3 in 1 Wild Animals: Majestic Rhino with Birds — $41.99
$59.99(save $18)Lego Star Wars Grogu with Hover Pram — $49.99
$99.99(save $50)Lego Minecraft The Crafting Table — $62.99
$89.99(save $27)Lego Star Wars: Millennium Falcon 'A New Hope' 25th anniversary model — $67.97
$84.99(save $17.02)
Best Kindle deal
$159 Save $35
Why we like it
Down at a record-low price, the Amazon Kindle Paperwhite is Mashable's favorite Kindle. It can get up to 12 weeks of battery life before you'll need to recharge, and the 16GB storage gives plenty of room for downloaded books. Gift it to the reader in your life or snag one for yourself to stay entertained during holiday travel. It's also fully waterproof, so you can invite it along to the pool or on your tropical winter vacation.
More Kindle deals
Amazon Kindle (16GB) — $79.99
$109.99(save $30)Amazon Kindle Colorsoft (16GB) — $169.99
$249.99(save $80)Amazon Kindle Scribe (64GB) — $309.99
$449.99(save $140)
Best portable power station deal
$799 Save $450
Why we like it
The new Anker Solix C1000 Gen 2 is one of my favorite portable power stations to hit the market this year. Anker's new Gen 2 models focus on portability, and the C1000 Gen 2 is shockingly easy to carry around at 25 pounds. It's a great model for taking to the campground or keeping in the garage in case of power outages. Thanks to Amazon's Black Friday sale, this model is down to a new record low.
More Black Friday portable power station deals
Jackery Explorer 300 — $159
$279(save $120)Bluetti Elite 30 V2 — $194
$239(save $45)Anker Solix C300 — $199.99
$299(save $99.01)Bluetti Elite 100 V2 — $394.99
$799(save $404.01)Anker Solix C1000 — $397.99
$799(save $401.01)Jackery Explorer 1000 v2 — $349
$799(save $450)Anker Solix EverFrost 2 Cooler (40 liter) — $598.49
$899.99(save $301.50)Anker Solix C2000 Gen 2 — $699
$1,499(save $800)
Best headphones deal
$429 Save $131
Why we like it
If you're looking for the most comfortable noise-cancelling headphones on the market, you want the Bose QuietComfort Ultra. As long as you're cool with black or white, they're on sale for $298. Since we spend plenty of the day listening to music, podcasts, or streaming YouTube, there's good reason to invest in a super comfortable pair. Of course, they'll make for a special gift this holiday season, or consider it a gift of self-care to get yourself through holiday travel.
More Black Friday headphones deals
Soundcore by Anker Q20i — $37.99
$69.99(save $32)JLab JBuds Lux — $46.54
$79.99(save $33.45)Bose QuietComfort Earbuds — $129
$179(save $50)Sennheiser Accentum Plus — $149.95
$249.95(save $100)Nothing Headphone (1) — $239
$299(save $60)Sony WH-1000XM5 — $248
$399.99(save $151.99)
Best smartwatch deal
$249 Save $49.01
Why we like it
The Apple Watch SE 3 earns the top spot on Mashable's list of the best smartwatches. The SE 3 is the first SE model to come with an always-on display. Mashable Tech Editor Timothy Beck Werth wrote, "In addition to its gorgeous OLED display, it has the same S10 chip inside the Ultra 3, the same water resistance as the Series 11, and all the necessary features you're looking for in a smartwatch." All of that now comes in at under $200 thanks to this Black Friday sale at Amazon.
More early Black Friday smartwatch deals
CMF Nothing Watch 3 Pro — $79
$99(save $20)Fitbit Versa 4 — $119.95
$199.95(save $80)Garmin Bounce Kids Smartwatch — $119.99
$149.99(save $30)Apple Watch SE, 2nd Gen (40mm, GPS) — $159.99
$249(save $89.01)Garmin Vivoactive 5 — $199.99
$210.02(save $10.03)Google Pixel Watch 3 (45mm, WiFi) — $199.99
$299.99(save $100)Apple Watch Series 10 (46mm, GPS) — $279
$429(save $150)Samsung Galaxy Watch 8 (44mm, Bluetooth) — $349.99
$379.99(save $30)Google Pixel Watch 3 (45mm) — $199.99
$299.99(save $100)Garmin fēnix 8 — $849.99
$1,099.99(save $250)