The best Black Friday deals under $25: Apple AirTag, Echo Pop, Fire TV Stick

Written on 11/25/2025

We've rounded up all the best Black Friday deals under $25, including Apple AirTags, Echo Pop speakers, and Fire TV Sticks.

Lego plants, Blink Mini camera, Apple AirTag, and Fire TV Stick with red background

The best Black Friday deals under $25 at a glance:

Best Apple deal

Apple AirTag

$17.97(save $11.03)

Best kids deal

Hasbro Gaming Candy Land Disney Princess Edition Board Game

$11.89(save $8.10)

Best Amazon device deal

Amazon Fire TV Stick 4K Select

$19.99(save $120)

Best Lego deal

Lego Botanicals Happy Plants

$18.39(save $4.60)

If you're working with a smaller budget this season, there's still plenty of opportunity for you to score some impressive Black Friday deals. You don't need to spend hundreds of dollars to pick up a great gift or get yourself a little treat. Black Friday week is already well underway, and there are stacks of inexpensive items listed on Amazon. To point you in the right direction, we've rounded up more than 20 deals under $25 that we think are worth your attention ahead of Black Friday.

We're keeping an eye on all the best deals this Black Friday and Cyber Monday and will update this list with anything worthy of adding to your cart. For now, here are the best picks for less than $25.

Best Black Friday deal under $25

Credit: Apple

Apple AirTag

$17.97 at Walmart
$29 Save $11.03

Why we like it

Apple gadgets have really been shining bright in the Black Friday deals department. The Apple AirTag has dropped to $17.97 at Walmart, which is 37% off its list price. We see excellent deals on the four-pack of AirTags pretty regularly, but single AirTag deals are rarer. The AirTag is the ring leader of Bluetooth trackers for iPhone users. As long as there's an Apple device nearby with Find My turned on, you'll be able to locate whatever you attach your AirTag to with ease.