Forget Prime Day — Target has the best price on the Apple Watch Ultra 2

Written on 10/08/2025

the apple watch ultra 2 in navy on a pink background

SAVE 25%: The Apple Watch Ultra 2 (GPS + Cellular) is on sale for $599.99 at Target, down from the normal price of $799.99. That's a savings of $200.


Apple Watch Ultra 2 (GPS + Cellular)
$599.99 at Target
$799.99 Save $200

We're down to the final hours of Amazon's October Prime Day event. Like always, the other retailers are in on the discounts too, and Target is showing up big time. If you've been eyeing the most durable and adventurous Apple Watch, check out this deal.

As of Oct. 8, the Apple Watch Ultra 2 (GPS + Cellular) is on sale at Target for $599.99, marked down from the standard price of $799.99. That's a savings of $200. It beats the Amazon Prime Day sale price of $649. To snag this deal, you'll need to be a Target Circle member, which is free to join.

Just last month, Apple unveiled the new Apple Watch Ultra 3, which means it's time to score great sale prices on the Apple Watch Ultra 2. Just because there's a new model doesn't mean the older model is useless. In fact, there's still plenty to love about the Apple Watch Ultra 2, and some specs match the new model. Both are made with a super durable titanium case, for example, and they both reach peak brightness of 3,000 nits.

Battery life on the new Apple Watch Ultra 3 will be a bit more impressive, but for today's sale price, the Apple Watch Ultra 2 is a great option. The Ultra 3 is selling for $799, so snagging the perfectly capable Ultra 2 for about $200 less is a smart move.

While Amazon has tons of great tech deals during Prime Day, you'll want to hop over to Target to score the best price on the Apple Watch Ultra 2. Happy adventuring!

Be the first to know about the best October Prime Day deals. Follow Mashable's Prime Big Deal Days live blog and keep checking back for the latest discounts, stock alerts, and deal drops.