Samsungs 77-inch entry-level OLED 4K TV dropped an extra $100 since Monday

Written on 01/15/2026

The Samsung 77-inch S85F OLED 4K TV is on sale for $1,497.99 at Amazon, which is more than half off its list price.Samsung S85F OLED TV with colorful background

SAVE $1,502: As of Jan. 15, the Samsung 77-inch S85F OLED 4K TV is on sale at Amazon for $1,497.99. That's over $1,500 off its list price and matches its all-time low Black Friday price.


$1,497.99 at Amazon
$2,999.99 Save $1,502.00

We just featured the Samsung's 77-inch entry-level OLED TV on Monday when it dropped to $1,597.99 — about $100 away from its record-low price from Black Friday. Well, turns out we jumped the gun, as a few days later, it plummeted down to that all-time low.

As of Jan. 15, you can upgrade your TV to the Samsung 77-inch S85F OLED 4K TV for only $1,497.99. That's over $1,500 in savings, which makes it a discount of over 50%. Best Buy also has the same TV for just $2 more as its deal of the day, if you prefer to purchase it there.

"It's not quite as impressive as its higher-end siblings, the S90F and S95F, but it's pretty snazzy and an excellent value," as I noted on Monday. Technically, the S85F is Samsung's entry-level OLED, but it still offers great specs. Its picture quality is brilliant, with vivid colors and deep contrast. Its gaming features are decent as well, with a 120Hz refresh rate, HDMI 2.1, and FreeSync Premium. Plus, it features the latest version of Samsung's smart TV platform, Tizen 9.0, which offers smooth and speedy navigation.

The star of the show with Samsung's 2025 OLED TVs is, of course, AI. The S85F includes AI tools like Click to Search, Live Translate, Adaptive Sound Pro, and Real Depth Enhancer to enhance your viewing experience. Not to mention, it will deliver tons of content recommendations.

If your TV requirements are a big screen and a brilliant picture, the 77-inch S85F OLED 4K TV certainly won't disappoint. And now that's it's half the price, it won't put quite as much of a dent in your wallet.