3 Apple products that did not increase in price

Written on 06/26/2026

Apple raised prices on many of its products this week, but a few, such as iPhones, were excepted from that policy.Apple iPhone 17 in grass

Apple is not immune to the scourge of RAMageddon. On Thursday, the company announced that many of its flagship products would increase in price due to the current tough tech economy. But what didn't get a price increase?

That's what we're here to figure out. While many product categories, such as MacBooks and iPads, were subject to this change, a few major ones weren't. Here are the Apple products that did not get price hikes this week.

iPhones

The big headliner here is the iPhone. Apple's most important product was exempt from this week's price hikes, with each model available on the Apple Store online remaining at its regular MSRP. These include:

  • iPhone 16

  • iPhone 16 Plus

  • iPhone 17e

  • iPhone 17

  • iPhone Air

  • iPhone 17 Pro

  • iPhone 17 Pro Max

If you want to buy one of those devices, it will cost the same now as it did a week ago. That said, Apple is going to announce a new batch of iPhones in September, so it will be interesting to see if those devices see a rise in sticker price.

Apple Watches

Next up is the Apple Watch. Apple did not increase prices on the following models:

  • Apple Watch Hermès Ultra 3

  • Apple Watch Hermès Series 11

  • Apple Watch Ultra 3

  • Apple Watch SE 3

  • Apple Watch Series 11

Apple maintained iPhone prices despite the ongoing global memory shortage, possibly to keep consumers happy, but Apple Watches likely do not require nearly as much onboard memory as a smartphone. That may explain why these devices stayed at the same price as before.

AirPods

Lastly, Apple elected to keep the available AirPods models at their normal prices:

  • AirPods 4

  • AirPods 4 ANC

  • AirPods Pro 3

  • AirPods Max 2

Again, the memory shortage probably doesn't affect earbuds to the same degree that it would affect a phone, laptop, or tablet. It's not a surprise, then, that AirPods were not affected.

Now that we've established which Apple devices were safe from price hikes, all eyes are on the iPhone 18.