Black Friday season is in full swing and Amazon is already showing off with epic deals. If the influx of deals in your inbox is giving you hives, we're breaking down all of the details of Amazon's sale for you below — from when the sale starts and ends to what deals are actually worth adding to your cart.
Black Friday is the biggest shopping event of the year. What used to be a single day on the Friday after Thanksgiving has morphed into a full-blown holiday shopping season that starts far before the holiday itself and extends through December. But we're not complaining. Having more time to sort out your finances and shop is a blessing in a time when everything is outrageously expensive.
Unlike its major competitors — Walmart, Best Buy, and Target — Amazon doesn't have a physical storefront where you can wait in line to score doorbuster deals. Amazon typically has the best prices of the bunch, and sometimes it will undercut its rivals by pennies or dollars, as if taunting them. Again, we're not complaining, because nothing beats shopping from your couch with a turkey hangover on Black Friday.
So, here's everything you need to know about the Amazon Black Friday 2025 sale, including the best Amazon deals already live.
When is the Amazon Black Friday 2025 sale?
The mega-retailer's Black Friday sale kicked off early on Thursday, Nov. 20 and will run through the end of the day Friday, Nov. 28 with plenty of deals on offer throughout. The banners will then switch over from Black Friday to Cyber Monday language on Saturday, Nov. 29 (yes, Amazon does do Cyber Monday as well) and the official Cyber Monday sale will run through Monday, Dec. 1.
Does Amazon have better deals on Black Friday or Cyber Monday?
Our shopping experts are unanimous — Black Friday is the best time to shop. If you're holding out for a last-minute price drop on Cyber Monday, don't hold your breath. Amazon does hold back a handful of deals for Cyber Monday (Cyber Week, really), but the biggest savings from the most popular brands will be available Friday. In fact, some products may go up in price or sell out while you're still biding your time.
The verdict: Prices are usually lowest on Black Friday itself, though most deals will linger through Cyber Monday.
Best Amazon Black Friday ad highlights
Amazon doesn't release a traditional Black Friday ad like its competitors. Instead, it announces its plans for Black Friday in the form of a press release — and then proceeds to drop some of the best deals of the season when the time comes.
Officially, these are the categories Amazon highlighted in its press release, but it doesn't even include some of the top deals we've seen thus far (read on to shop those). Regardless, here's what Amazon's ad highlights include for its Black Friday sale:
Up to 55% off select home products from Shark and kitchen appliances from Ninja
Up to 50% off Amazon devices like the Echo Dot Max, Fire TV Stick lineup, Fire tablets, and Kindles
Up to 50% off electronics from JBL and Canon
Up to 45% off Bose audio
Up to 40% off kitchen items from Vitamix, Staub, Nespresso, and more
Up to 40% on select floorcare from Bissell and iRobot
Up to 40% off home entertainment from Hisense, TCL, and LG
Up to 40% on toys from Melissa & Doug, Little Tykes, Play-Doh, and Nerf
Up to 35% on select Samsung and Google products
Up to 80% off Kindle books and up to 65% off physical books
Best Black Friday deals at Amazon
Amazon's Black Friday event is always packed with deals that range from today's best tech to kitchen appliances to toys all the kids want under the tree this year. This year is no different — we're already seeing record-low prices, beating or at least matching previous lows that we usually see during Prime Day events. We've rounded up some of the best deals we've seen at Amazon for Black Friday 2025 below, but be sure to follow along with our shopping team's full coverage for a wider range of products.
$399.99 Save $151.99
$109.99 Save $30
$399 Save $60
$12.99 Save $7
$799 Save $450
$1,089.99 Save $195
$349.99 Save $155.04
$369.99 Save $100
$649.99 Save $250
$1,599.99 Save $600
Still looking for more deals? See the biggest discounts at Amazon’s epic Black Friday sale and save up to 70% on popular gifts, gadgets, and more goodies.
Do I need to be a Prime member to shop on Black Friday?
While some deals will be available to everyone, the best Amazon Black Friday deals are always Prime exclusives. So, if you've somehow resisted and avoided signing up for Amazon Prime until now, then you can take advantage of a 30-day free trial that will take you through the holiday shopping season. After the trial ends, you'll be charged $14.99 per month. You can also sign up for Prime Access-only plans, which gives you benefits like free shipping and returns, but no extra perks like Prime Video access.
Prime members get perks such as:
Exclusive Black Friday deals
Access to Prime Video
Amazon Music
Free Grubhub+
Free delivery and returns
Price check before you buy
On first glance, a deal might look great, but it's worth a few extra seconds of research. To confirm you're actually getting a good deal, head to Camelcamelcamel to check on a product's price history. Just copy the Amazon URL into the price tracker and you'll get full stats. On occasion, Amazon can make a deal look better than it actually is by inflating the list price. On the flip side, we've also seen Amazon post the list price as something lower than the recommended MSRP, which can spell an awesome deal for Amazon shoppers.