Black Friday is easily the best time to buy Apple products, and with just about one week to go until the shopping holiday, the deals are already pretty good. You can thank Amazon for that: It's dropped the price of the entry-level AirPods 4 and M4 MacBook Airs to new all-time lows, and taken $50 off the price of most iPads — even the new M5 iPad Pros.
Other retailers like Best Buy, Walmart, and Target aren't price-matching a ton of Amazon's deals on current-gen Apple devices just yet, but they're picking up the slack when it comes to older models. Best Buy is the only place where some M4 iPad Pros are $100 off, for example, and Walmart has an exclusive discount on last year's Apple Watch Series 10 with cellular connectivity. (It's a whopping 40% off.)
As per usual, don't expect the Apple Store itself to offer any crazy-good Black Friday deals. If anything, it'll just run one of its free gift card promos.
We've scoured all of the major players' websites and rounded up the best early Black Friday Apple deals below. We'll continue to update it as we get deeper into the holiday season, so keep checking back.
Best early Black Friday AirTag deal
$29 Save $11.03
Why we like it
Apple's coin-sized Bluetooth tracker is the perfect sub-$50 stocking stuffer for iPhone owners. It's currently $5 away from its lowest price on record.
More AirTags deals
$99 Save $34.02
Best early Black Friday AirPods deal
$179 Save $69.01
Why we like it
Amazon's Black Friday sale officially kicked off on Nov. 20, and it brought major savings on AirPods. In fact, the deals are kind of wild. Apple AirPods 4 with ANC are now $109.99, which is actually lower than the non-ANC AirPods 4. That saves you $69.01 off its $179 list price, for 39% off. It's the best deal on AirPods we've spotted right now, but there are markdowns on nearly every pair.
More AirPods deals
$249 Save $110
$129 Save $12
$549 Save $69.01
$19 Save $2.01
Best early Black Friday Apple Watch deal
$499 Save $250
Why we like it
Apple's previous-gen flagship wearable has a thin, lightweight design and supports the latest watchOS features like Sleep Score. The model with cellular connectivity is now the same price as the WiFi-only version at Walmart.
More Apple Watch deals
$399 Save $49.01
$499 Save $49.01
$429 Save $150
$249 Save $89.01
$299 Save $136.03
$249 Save $49.01
Best early Black Friday iPad deal
$349 Save $69.01
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it "a real steal" at its usual sticker price of $349, but you'll pay just $279.99 right now. (That's $0.99 away from its lowest price ever.)
More iPad deals
$449 Save $100
$799 Save $99.01
$999 Save $50
$1,299 Save $59
$999 Save $100
$1,499 Save $100
Best early Black Friday MacBook deal
$999 Save $250
Why we like it
Fast and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. The base model is only $750 on Amazon as of early November — a new record low — and I seriously doubt it'll get any cheaper on Black Friday proper. That's a bargain.
More MacBook deals
$649 Save $50
$799 Save $150
$1,199 Save $250
$1,599 Save $155
$1,999 Save $250
$3,199 Save $340
$2,499 Save $310
$599 Save $120
$1,399 Save $200
Mac deals
$1,299 Save $150
$1,499 Save $150