These days, chances are you're learning about new experiences, attractions, and hotels through a social app, so why not book all those things directly through that app?
That appears to have been the line of reasoning for TikTok, which just announced TikTok Go, a new feature that lets you book local travel and tourism services in the TikTok app.
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TikTok Go allows you to book hotels (via partners such as Booking.com, Expedia, and Viator), as well as tours and various attractions. In an example provided by TikTok, a user sees someone posting a video from a hotel in San Francisco; a couple of taps later, the user is booking a room in that very hotel, all without leaving the TikTok app.
“Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects that moment of inspiration directly to the businesses behind it," Adam Presser, CEO of TikTok USDS Joint Venture (the American company established to oversee TikTok's U.S. operations), said in a statement.
There are benefits for content creators here, too, as they can earn commissions by featuring hotels, attractions, and other local services in their posts.
There are certain caveats, though. Users must be 18 or over to use the feature, and it's only available to users in the U.S. (for now).