Our TV expert picked this as one of the best early Prime Day deals — save $500 on the Samsung Frame TV

The Samsung 55-Inch LS03D Frame QLED 4K TV is down to $997.99 at Amazon — save $500 before Prime Day.

SAVE $500: As of June 30, Samsung’s 55-inch LS03D The Frame QLED 4K TV is just $997.99 at Amazon — 33% off its regular $1,497.99 price.

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If you’re the kind of person who wants a TV that disappears when it's off — or better yet, becomes a piece of art — Amazon just dropped an early Prime Day deal that’s tailored for you. Right now, the 2024 55-inch version of the Samsung 55-Inch LS03D QLED 4K smart TV from the Frame Series is $997.99, down from its regular $1,497.99 price. That’s a crisp $500 off one of the most aesthetic TVs you can mount on your wall.

Other sizes for the same model have had discounts as well, with some even bigger. For instance, the 75-inch LS03D from Samsung is $1,200 off, now just $1,777.96. For TVs suitable for your average living space though, $500 off the 55-inch is still one of the best offers.

Unlike typical screens that fade to black when powered off, The Frame displays curated art from Samsung’s Art Store, which includes over 2,500 works from legendary institutions like MoMA and The Met. It’s part tech, part gallery centrepiece — and it’s designed to look like art too, with a glare-free matte display, customisable bezels, and a flush Slim Fit Wall Mount that comes in the box.

On the performance side, Samsung says this TV doesn’t hold back. You’re getting Quantum HDR-powered 4K QLED visuals, Pantone-validated colour for museum-grade accuracy, and Dolby Atmos for what’s said to be a  truly immersive watch experience. 

From streaming a blockbuster like Sinners or Mission: Impossible - The Final Reckoning, to hosting guests in your curated living space, this TV tries to nail the balance between entertainment and design.

If you regularly experience cable clutter, that won’t be a problem here. Samsung’s One Connect Box consolidates power and device inputs into one sleek cable, keeping your setup as clean as the display. Alexa is also built in for hands-free control of both your TV and smart home devices.

At under $1,000, this is a rare opportunity to own a premium design-centric TV ahead of Prime Day. Whether you’re a cinephile, a minimalist, or someone who just doesn’t want their TV to look like a TV, this deal makes an artful impression.