We love a good unboxing video — and so does Kyle Krueger.
The 24-year-old content creator has built a massive following on TikTok (@kylekruegerr) and YouTube thanks to his friendly and accessible short-form videos. A follow for Krueger means a steady stream of awesome stuff in your feed, from the latest gadgets and other tech gear, to dinosaur bones and even the occasional snack. (Our wallet has been warned.)
Much to his audience’s delight, the Florida-based vlogger has unpacked a lot in recent months. And it’s paying off. In the past year, Krueger crossed 7 billion views and reached over 12 million followers across all his platforms — a major milestone for the tech enthusiast. Break that down by the numbers, and Krueger’s audience is comprised of 6.8M subscribers on YouTube, 5.2M followers on TikTok, and nearly 730K followers on Instagram.
In the background of his videos are often a row of display shelves, lit up with a set of color-changing LED lights from Govee. “They make some of the absolute best smart light strips,” Krueger says.
Add it to the list of products that the creator has come to rely on for his videos. What else makes the cut? We caught up with Krueger to learn about the essential gear and tools he returns to time and again.
When it comes to filming, what are your go-to gadgets?
My absolute essentials are my MacBook for editing, AirPods Max for audio review, a Sony ZV-E10 II as my main camera, an iPhone 17 Pro Max for mobile shots, DJI Mics for crisp sound, Anker battery packs for power on the go, and a collapsible MagSafe tripod for quick B-roll. They are the smoothest, most reliable tools for video creation. The Mac ecosystem is perfectly streamlined, the Sony is versatile enough for both basic short-form and cinematic shots, and the tripod is small enough to throw in any bag.
Has anything you’ve tested turned into a daily staple?
Yes! The new Aiper smart sprinkler, a $1600 Arc Pulse phone case, the Eufy robot vacuum, and the Anker Prime portable battery. Several of these started as sponsors, which perfectly highlights my biggest rule: I only partner with brands whose products I genuinely love and will use every single day.
What’s the secret to a great unboxing video?
It usually comes down to satisfying ASMR sounds. On the flip side, chaotic unboxings can find an equally massive audience, so it is all about leaning into the vibe of the product.
Biggest viral moment?
I recently made a video about "implanting an arc reactor into my chest" as a joke reply to a comment. That single video has hit over 100 million views across platforms in just under four months!