35+ Amazon device deals in the Big Spring Sale: Echo, Fire TV, Kindle, Blink

Written on 03/25/2026
Shop the best live Amazon device deals during the Big Spring Sale — big discounts on Echo devices, Fire TVs, Kindles, and more.Amazon devices with multicolor abstract background
The best Big Spring Sale Amazon device deals at a glance:
Best subscription deal
Kindle Unlimited
$0.99 for 3 months(save $34.98)
Kindle Unlimited logo
Best Echo device deal
Amazon Echo Studio
$189.99(save $30)
Amazon Echo Studio
Best Fire TV deal
Amazon 55-inch 4-Series 4K Fire TV
$279.99(save $180)
Amazon Fire TV 4-Series
Best Fire TV Stick deal
Amazon Fire TV Stick 4K Select
$17.99(save $22)
Amazon Fire TV Stick 4K Select
Best Kindle deal
Amazon Kindle Colorsoft
$169.99(save $80)
Amazon Kindle Colorsoft
Best Kids device deal
Amazon Kindle Colorsoft Kids
$189.99(save $80)
Kindle Colorsoft Kids

Amazon's Big Spring Sale has arrived and with it, a boat load of discounts on Amazon's own devices. It officially runs from March 25 through March 31 this year and new deals will be dropping daily.

It only makes sense that Amazon would offer the biggest markdowns on its own devices, given that it's an Amazon sale, after all. So far, you can find Black Friday-level record-lows on several Echo speakers and smart displays, as well as Fire TVs. Blink cameras and some Kindles also got the deal treatment this time around. Price drops on Amazon's Fire tablets, on the other hand, are pretty scarce. We'll keep an eye out for any new Fire tablet discounts that may drop during the sale, but don't hold your breath. Also MIA from the sale (and the Amazon site in general) are the popular Echo Buds — usually a staple in major Amazon shopping events.

We're tracking all of the best Amazon device deals throughout the Big Spring Sale 2026 below. For deals beyond Amazon devices, be sure to follow along with all of Mashable's coverage in our Big Spring Sale hub.

Best Big Spring Sale Amazon subscription deal

Kindle Unlimited logo
Credit: Kindle Unlimited
Kindle Unlimited
$0.99 for 3 months (save $11.99/month)

Why we like it

Amazon's major sales are always an excuse for the retailer to offer extended free trials or discounted prices for its membership subscriptions. My personal favorite is this three-month Kindle Unlimited membership for just 99 cents. Usually $11.99 per month (an outstanding value, IMHO), that saves you about $35 in total. Kindle Unlimited unlocks instant unfettered access to a massive library of popular series, best sellers, classics, and more. And unlike the beloved Libby app, there's no wait times. You can borrow up to 20 books at once and you can read on any device (though we definitely recommend grabbing a Kindle while they're on sale).

More Amazon subscription deals

Best Amazon Big Spring Sale Echo deal

Amazon Echo Studio
Credit: Amazon
Amazon Echo Studio
$189.99 at Amazon
$219.99 Save $30

Why we like it

Amazon dropped four new Echo devices last fall specifically built for Alexa+, including the new super-powered Echo Studio smart speaker. This is technically the Studio's first update in six years, though it's a much different design than its predecessor. According to Amazon, you "can't find any smart speaker that sounds this amazing at this size." It packs Dolby Atmos and spatial audio into a Death Star-like orb that fits in the palm of your hand. It's even powerful enough to give your TV a boost. The speaker saw its first-ever discount during Black Friday, and that same discount is back for the Big Spring Sale.

More Echo deals

Best Amazon Big Spring Sale Fire TV deal

Amazon Fire TV 4-Series
Credit: Amazon
Amazon 55-inch 4-Series 4K Fire TV
$279.97 at Amazon
$459.99 Save $180.02

Why we like it

Amazon's 4-Series Fire TVs aren't the most advanced in the brand's lineup, but they are the most popular. These TVs are for those who don't require a ton of bells and whistles. If you just want a decent looking TV that's great for streaming, the 55-inch 4-Series 4K Fire TV is an excellent value — especially now that it's back down to its best price ever. It was redesigned in 2025 to sport an ultra-slim bezel, a new quad-core processor for speedy navigation, and Alexa+. It also packs 4K UHD picture quality with support for HDR10, HLG, and Dolby Digital Sound, and Omnisense technology that wakes up the TV when you enter the room to show you artwork or your favorite comfort show.

Best Amazon Big Spring Sale Fire TV Stick deal

Amazon Fire TV Stick 4K Select
Credit: Amazon
Amazon Fire TV Stick 4K Select
$17.99 at Amazon
$39.99 Save $22.00

Why we like it

Amazon practically gave away the Fire TV Stick 4K Select during Black Friday season, so we're hoping to see a return of the $9.99 discount price during the Big Spring Sale. Even if we don't, its current discount price of $17.99 is still pretty dang great. It's the newest Fire TV Stick in Amazon's lineup and delivers 4K quality with HDR10+ support, the plug-and-play design you know and love, and a new operating system called Vega. It also offers support for Alexa+, Amazon Kids+, Amazon Luna, Xbox Game Pass, and NordVPN.

More Fire TV deals

Best Amazon Big Spring Sale Kindle deal

Amazon Kindle Colorsoft
Credit: Amazon
Amazon Kindle Colorsoft
$169.99 at Amazon
$249.99 Save $80

Why we like it

We don't usually recommend the Kindle Colorsoft because the price tag is simply too steep. But now that it's $80 off its $249.99 list price, it's the best value e-reader you can get. It's practically the same device as the Kindle Paperwhite, but adds a full spectrum of color, with a resolution of 150 ppi and a black and white resolution of 300 ppi. Otherwise, it's a speedy, waterproof, seven-inch e-reader with no ads and a battery life that won't quit (up to eight weeks!). Plus, it allows you to actually highlight in color.

More Kindle deals

For more discounts on Kindle devices, check out our full list of Big Spring Sale Kindle deals.

Kids device deals

Blink camera deals

Eero deals