TikTok users in the UK are getting a way to get rid of ads, but it will cost them.
On Monday, the social media platform introduced TikTok Ad-Free, a subscription-based version of the service that completely banishes ads.
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It's a very simple affair: Pay £3.99 per month, and you will see no ads. If you don't want to pay, you can continue to use TikTok with ads. The Ad-Free tier does not come with any additional benefits.
From the company's FAQ on the matter: "Whether someone chooses the ad-free subscription or continues with the free ad-supported version, their core TikTok experience remains the same. All users will continue to have access to the same features, creators, and content."
There's another benefit to subscribing to TikTok Ad-Free; if you do so, your data will not be used for advertising purposes. Regular users will see ads personalized to their interests, but that means TikTok will collect some of their data to be able to serve those ads.
According to TikTok, the Ad-Free option is rolling out "over the coming months" to UK users aged 18 or over.
TikTok is not the first social media site to offer this option. For example, Meta lets users in the UK and Europe pay for an ad-free experience on Facebook and Instagram.