Everything to know about Best Buy Black Friday 2025: Doorbusters, best deals, ad highlights

Best Buy's Black Friday sale is now live. Whether you're shopping in stores or online, we've got all the details you need to know beforehand.

Best Buy has been treating the entire month of November like one drawn-out holiday deal dump, but now that its officially Black Friday, there are hundreds of markdowns on name-brand tech across all departments. Its main attractions include record-low prices on big-ticket items like QLED 4K TVs and Windows laptops, free $100 gift cards attached to OLED TVs, plus revolving rounds of doorbusters that feature bonus rewards for paid My Best Buy members.

Best Buy's Black Friday deals are available online and in stores, so if you want to visit a nearby location to check out a gadget before you buy it, the option is there. Here's everything you need to know about Best Buy's Black Friday sale before you shop, including its opening hours, doorbuster lineup, holiday return policy, price-match guarantee, and the best deals to shop now.

When is Best Buy's Black Friday sale?

Best Buy's Black Friday sale began on Thursday, Nov. 20, and continues through Saturday, Nov. 29. All of its feature deals are available in stores, online, and on the Best Buy mobile app, according to a company press release.

What time does Best Buy open on Black Friday?

Best Buy stores opened at 6 a.m. local time on Black Friday. Camping out is only mandatory if a deal you're eyeing is sold out online but still available in stores, IMO.

Does Best Buy do doorbusters?

Yes, Best Buy is supplementing its Black Friday deals with some limited-time doorbusters, which it's billing as "some of the best deals on the hottest tech of the season." These offers drop in batches every Friday through Christmas, and paid My Best Buy members earn $5 in bonus rewards for every $50 they spend on them (up to $25). That includes the Plus and Total membership tiers.

I've listed all of Best Buy's current doorbusters below. All of them are decent deals except for the EA video games and the Ray-Ban Meta glasses, which are cheaper to buy from Amazon and/or Walmart.

• Beats Studio Pro Wireless Headphones — $149.99 $349.99 (save $200)

• Insignia 65-inch F50 Series LED 4K UHD Smart Fire TV — $229.99 $449.99 (save $220)

• Free $75 Best Buy e-Gift Card with Meta Quest 3 VR Headset (512GB) — $499.99

• TCL 55-inch F35-Series 4K Fire TV — $169.99 $329.99 (save $160)

• HP OmniBook X Flip 16 (AMD Ryzen AI 5, 16GB RAM, 512GB SSD) — $429.99 $849.99 (save $420)

• Sony WH-1000XM4 Headphones — $159.99 $349.99 (save $190)

• Apple Watch Ultra 2 (GPS + cellular, 49mm) — $599 $799 (save $200)

• Shark Detect Clean & Empty Cordless Vacuum — $229.99 $499.99 (save $270)

• Save $50 on the Apple iPhone 16 series (starting from $549.99)

• Save 20% on select Ray-Ban Meta glasses (starting at $239.20)

• Get select EA Sports video games for $29.99 (normally $69.99)

• Get Apple AirTags for the record price of $62.99 (normally $99)

• Apple MacBook Pro, 14.2 inches (M4, 16GB RAM, 512GB SSD) — $1,349 $1,599 (save $250)

Best Black Friday deals at Best Buy

I've spent hours upon hours combing through Best Buy's Black Friday deals, and I've identified just over 150 of them that are worth shopping. (By that I mean they aren't one-upped by better offers at other retailers.) Here's a quick look at the highlights:

Does Best Buy price match?

Best Buy doesn't price-match competitors' deals during Black Friday, but it will price-match itself. If something you've bought there from Oct. 31 to Dec. 31 gets cheaper during that period, you can request to have your purchase adjusted to the better price through Jan. 15, 2026. The only items that aren't covered by this price-match guarantee are holiday decorations and products that come with a third-party contract (like smartphones).

For example, if you purchased a pair of Apple AirPods Max for $429.99 at Best Buy earlier this week, you should be able to take advantage of their new lower price of $399.99 (live as of Nov. 25).

What is Best Buy's return policy?

Under its extended holiday return policy, Best Buy will accept returns for most items purchased from Oct. 31 to Dec. 31 through Jan. 15, 2026. That deadline stretches to Jan. 31 for paid My Best Buy members.

Similar exclusions apply here. Holiday decorations have a 15-day return window, for one. "Activatable" devices (meaning those that come with data plans) can only be returned within 14 days, and they have a $45 restocking fee if opened. Scooters, drones, digital cameras, action cameras, lenses, projectors, fitness recovery devices, cold tubs, saunas, and special-order products have a 15% restocking fee if they're unboxed.

When is Best Buy's Cyber Monday sale?

Best Buy will kick off its Cyber Monday savings event on Sunday, Nov. 30, and it will run for 48 hours through Dec. 1 (aka actual Cyber Monday). The company's press release notes that "there will be limited-time deals available throughout the event," so expect a slightly different assortment than its Black Friday sale.

Is the LG C5 OLED TV deal as good as it seems?

Serious deal hunters will notice a conspicuous absence from this guide: The award-winning LG C5 OLED TV, specifically the 65-inch model. A lot of our competitors are writing about Best Buy's Black Friday deal on it, and it's easy to see why. The retailer has it listed for $1,399.99, or $1,300 off its usual price. That's a really attractive discount on what's arguably the best TV ever made.

However, this deal isn't as good as it seems. Amazon has been selling the same TV for $1,346.99, but on Black Friday, it dropped prices all the way down to $1,219.99.

But as for the actual best Black Friday OLED TV deal, we're giving that title to the Samsung S95F OLED. That's another of our top OLED TV recommendations for its wickedly effective glare handling, and the 65-inch model is $1,000 off at Best Buy with a free $100 gift card on top.

Shop the best deals from Amazon's Black Friday sale

Not sold on Best Buy's Black Friday sale? Here are some of the best deals we've found at Amazon's sale.

• Apple AirTag — $17.97 $29 (save $11.03)

• Amazon Kindle (16GB) — $79.99 $109.99 (save $30)

• Jackery Explorer 300 — $159 $279 (save $120)

• Sony WH-1000XM4 — $159.99 $349.99 (save $190)

• Ninja Slushi — $269.99 $369.99 (save $100)

• Roborock Saros 10R — $999.99 $1,599.99 (save $600)