We already know, thanks to multiple rumors and reports, that Apple is planning a massive overhaul of its smart assistant Siri, in the upcoming iOS 27.
Now, a new report by Bloomberg's Mark Gurman has some details on the privacy aspects of this new, smarter Siri.
According to the report, Apple's standalone Siri will have a strong emphasis on privacy. One feature that it's not very common in other AI chatbots, for example, will be auto-deleting chats, as seen in Apple's Messages. In the Settings panel for the Siri app, users will be able to choose whether they want to keep conversations forever, for one year, or just 30 days.
The report also says users will be able to choose whether Siri opens with a new chat, or to a "grid" of previous conversations at launch.
Apple will also place tighter limits on how Siri's memory works. This might mean that the AI-powered assistant won't be able to pull from previous conversations as liberally as some rival systems can, but it should be better for user privacy.
Finally, the report claims that Apple will proclaim its AI experience as "ad-free," in contrast to OpenAI, which recently started rolling out sponsored ads in ChatGPT.