Black Friday is easily the best time to buy Apple products, and as we move deeper into Cyber Weekend, the deals are predictably great. Don't thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple's 2025 Black Friday deal is just its usual free gift card promo.)
For the best selection of Apple deals, head to Amazon: At the time of writing, most of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target are matching some, but not all of Amazon's offers.
If you'd happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart's wares. It still has some exclusive deals on the three-year-old Apple Watch SE 2 (now just $129), the M1 MacBook Air (now $549), and the A14 Bionic iPad (now $349 with 256GB of storage).
And a little PSA: If you've been hesitating on buying, you should complete your purchase sooner rather than later. We've been tracking deals and noticed prices are already spiking and changing as the weekend goes on. For instance, the AirPods 4 with ANC jumped from their lowest price and are currently sitting at $139.99. Likewise, the AirPods Pro 2 were briefly cheaper but are now sitting firmly at $189.95. Deals really don't last, especially with this brand, so grab them before they're gone.
To give you a head start on finding deals, we've scoured all of the major players' websites and rounded up the best Cyber Weekend Apple deals below. We'll continue to update it as we move into Cyber Monday, so keep checking back. In the meantime, here are the 45 best Apple deals as of Nov. 29.
Best Black Friday AirTag deal
$29 Save $11.03
Why we like it
Apple's coin-sized Bluetooth tracker is the perfect sub-$50 stocking stuffer for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
$99 Save $36.01
Best Black Friday AirPods deal
$129 Save $60
Why we like it
Apple's most affordable earbuds have a five-hour battery life, a one-size-fits-most design, and support for Siri head gestures. The non-ANC pair is only $69 at Amazon and Walmart this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
$179 Save $69.01
$249 Save $29.01
$549.99 Save $150
$19 Save $2.01
Best Black Friday Apple Watch deal
$249 Save $120
Why we like it
Apple's previous-gen budget wearable has a bright OLED screen, a water-resistant design, and most of the features available on the newer Apple Watch SE 3. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, plus the always-on display. If you don't consider those essentials, the SE 2 is a bargain for only $129 during Walmart's Black Friday sale. That's almost half off.
More Apple Watch deals
$429 Save $150
$799 Save $200
$249 Save $50
$299 Save $49.01
$399 Save $60
$499 Save $60
$799 Save $99.01
Best Black Friday iPad deal
$349 Save $75
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it "a real steal" at its usual sticker price of $349, but you'll pay just $274 if you buy it from Amazon or Walmart this Black Friday. That's its lowest price ever and $5 better than Best Buy's deal.
More iPad deals
$599 Save $150
$799 Save $150
$1,199 Save $200
$1,299 Save $200
$999 Save $100
$1,299 Save $100
$499 Save $100
$649 Save $100
Best Black Friday MacBook deal
$999 Save $250
Why we like it
Fast, pretty, and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. We didn't think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
$1,199 Save $250
$1,599 Save $250
$649 Save $100
$1,999 Save $250
$2,499 Save $310
$3,199 Save $500
$3,499 Save $440
Mac deals
$599 Save $120
$1,399 Save $199.01
$1,299 Save $150
$1,499 Save $150
Even more Apple deals
$599.99 Save $50
$729.99 Save $50
$349.95 Save $199.96
$249.99 Save $50.04