Best Buys website went down on Black Friday: What happened?

Written on 11/28/2025

Shoppers reported a multi-hour website outage as they tried to shop Black Friday tech deals.

UPDATE: Nov. 28, 2025, 11:50 a.m. The website is "up and running as normal," according to posts from the Best Buy Support X account. In delayed responses to concerned users, support staff said site issues could potentially be caused by the use of a VPN or overloaded browser caches. Users, meanwhile, reported multiple types of errors, slow pages, and inaccessible password reset options across the site and app. Support staff recommended shoppers clear their cache or DM the Best Buy Support account for any continued issues.

Amid a flurry of tech sales and customers flocking to the internet to score big, Best Buy's website has seemingly called it quits, with users reporting multiple outages as they try to cash in on Black Friday deals. Might be time to head to the app, except our shopping reporters had problems with that, too.

Credit: Mashable screenshot / DownDetector

Users took to social media to complain about the inconvenient website crash while trying to capitalize on viral iPad steals and huge doorbuster deals on things like QLED 4K TVs and Windows laptops — hot commodities during the post-Thanksgiving shopping craze. "Did Best Buy’s website crash or did they truly sell out of every single iPad? I hate Black Friday," wrote one X user.

Credit: Mashable screenshot / Best Buy

According to Down Detector, shoppers first started reporting outages around 9:40 a.m. ET. One hour later, the graph has steeply spiked, with more than 1,000 users escalating issues with the Best Buy site. Around 80 percent of the reports flag issues with Best Buy's desktop website, while only 12 percent of users reported issues with Best Buy's mobile app. (Disclosure: Ziff Davis owns both Mashable and Down Detector.)

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